Their later Tiger 1055 has caught the imagination and bank account of many born again bikers. KTM came on board with the 990 version and the Triumph Tiger 955 was released to directly compete with the established off road Adventure bikes. Honda then produced the Varadero and Suzuki launched the Vstrom, two very credible machines with mass appeal. Up until that point 'trail' bikes were the only real option to road 'naked' bikes and 'cruisers' which commanded worldwide bike markets.
However the Adventure bike never really took off until the late 90's when other motorcycle manufacturers jumped on the bandwagon and produced their own hybrid Adventure models to compete with an increasing foothold that BMW were gaining in the hybrid market with their GS1150 AND R1200GS and Adventure model bikes. 30 years ago BMW launched the GS Adventure motorcycle which was a new area for the German company and a new breed of motorbike for the world.